LEAK YOUR DATA
2021
︎︎︎ Branding ︎︎︎ Integrated Campaign ︎︎︎ Design For Social Change
BRIEF
To explore collaboration and audience engagement, to build insight into personal practice, through a user centred design challenge.
Leak Your Data is a campaign that encourages individuals to have open conversations about sharing valuable personal data with their loved ones.
In a digitally saturated world, we find most of our valuable information today stored online in password-protected cloud technologies. This becomes a cause for concern during any emergency or unfortunate deaths of individuals who have not shared this data with others.
Thus begins the chaotic journey of family members trying to retrieve information that may be valuable to them.
Through research and dialogue with communities, it was seen that there was a lack of conversation around the topic of death.
This design response hence resulted in provoking and encouraging families to have dialogues around this very idea.
Posters created for the campaign
The main idea was around
creating provocative questions,
and putting them up in public spaces.
The secondary part was on social media, encouraging a younge audience to start conversations within their families.
Adaptable dialogue boxes were created as a main asset. These symbolise conversations in the digital world.
creating provocative questions,
and putting them up in public spaces.
The secondary part was on social media, encouraging a younge audience to start conversations within their families.
Adaptable dialogue boxes were created as a main asset. These symbolise conversations in the digital world.
All this lead to a website that consisted
of resources and further information about the campaign.
of resources and further information about the campaign.